Display & Programmatic Campaigns

The one key difference that we bring to a clients overall paid media campaigns is our love for Display traffic, and our ability to generate results that are on par or even better than Search advertising.

While the Google Display network has provided the cornerstone of this Display specialisation, we have also had great success in recent years with hundreds of other networks.

 

Doubleclick Programmatic Display

At Bluewave, we are always looking for ways to push our clients digital marketing spend further, with the aim of delivering cheaper traffic with higher conversion rates.

Recently, we have been allocating a percentage of clients Google Display network spends across to the DoubleClick Programmatic network.

The Doubleclick platform provides access to over 140 advertising networks, allowing your ads to be shown far wider than just the standard GDN. In addition to this, it brings machine intelligence to your ad serving, finding pockets of high value traffic within those networks that will respond well to your site.