- Matt Bonnici

insulationessentials.com.au

We dig into the data and love pulling the stats apart. This is the only way to see where the real opportunities lie for your clients. Quite often we get clients coming to us who have tried a large variety of internet marketing strategies before, often with considerable investments of time and energy (not to mention cash). I get genuinely excited when I put on my analyst cap and dig through what has occurred before, the current setup (website, seo, ppc social)  and get a picture of what can be improved.

Qutie often, it really comes down to the fundamentals of traffic and conversion. People are not getting enough traffic, or more putting all of their effort into getting the wrong types of traffic. To the non analytical SEO consultant or web master things look great. But to the business owner (and the switched on internet marketing consultants that look later on) these is a business fundamental missing. No return on investment. The fancy new website looks great, but no one is buying. The SEO consultant brought 1000 visits a day to the site, but they all bounced away and you made 0 sales.

Internet marketing is quite scientific, and its only when really understand statistics, business logic and marketing in tandem can you get a full appreciation of where a business’s online marketing strategy is falling down and not delivering results. We analyse and implement strategies on how user interactions with your website can be guided towards actions which deliver the best return on investment for your business.

It’s more than just having a flash website and waiting for people to come. Internet marketing consultants can develop a plan that will attract new website visitors and then make them take action once they reach the site.

By relying on the data about your website, your competitors and the marketplace we can develop a pinpoint plan of attack that will get your website in the best position possible. While that position is being obtained, we can advise you on what should be included in your new site.

So if you are having problems with your current online marketing strategy, or are yet to dive into the exciting ocean of online marketing please feel free to email or call for some honest, straight to the point advice.

• keyword research
• competitor research
• keyword management
• bids
• adgroups
• checking data against analytics
• conversion optimisation
• top vs side analysis
• ad performance and ad copy
• remarketing
• display network

You may spend up to 10 hours a week managing your account, and still come nowhere near the level that really well trained AdWords specialist can deliver. In 2011 it is an extremely competitive marketplace for nearly every keyword, and the difference between getting the right position in the search engines and falling of the page can be slight but very significant.

AdWords, like so many things in life takes an hour to learn but a lifetime to master. If things start going wrong in your account, do you know what to do to get them back on track?

It is the same if you are a web designer or marketing agency offering AdWords as a service to your clients. It is something that you can manage in house for a short while, but even if you can manage the never ending list of tasks that good AdWords management will have you ticking off (and that is an even longer list where a large number clients are on the books) then keeping everything on track will be at the detriment of your core business.

AdWords management specialists have the tools and experience to handle running a huge amount of clients at once. They have things systemised, have the right tools in place and also have experience to keep an account within the right parameters of clicks, conversions and cost.

Here at Bluewave we are specialists at managing accounts for businesses and also provide a reseller / outsourcing service where we can manage multiple adwords accounts for your clients. This is extremely cost effective, and is branded with your logo. All work is done in Australia, and detailed reports are emailed every month. This is a high quality service that can be resold for thousands per month, and provides significant long term value to your clients. We take the complexity out so that you can concentrate on your core business

But aside from having just the ‘latest and greatest’ tools, we also have an in-depth knowledge of business, and approach online marketing from pragmatic and practical standing. Everything we do is focussed towards getting the most from your online marketing and advertising dollar, and driving real tangible results back for your business.

We work out in conjunction with our clients to determine which are the most effective ways to meet the long and short term goals of the business online, and generate sales and quality leads quickly and at the lowest price.

While a lot of agencies will try to sell you the next ‘shiny thing’ that is all the rage, we look at the fundamentals and drive your dollars towards areas where the biggest gains can be made.

For most clients, this involves tweaking their existing website or developing new sections of the current website, and then using Google AdWords to quickly drive traffic to the site. AdWords, combined with the insights that Google Analytics provides allows us to quickly find the keywords and topic areas that your customers are finding your site with and converting. This use of this fundamental intelligence and the ability to quickly use it to build social media, SEO and offline marketing campaigns is a key area in the Bluewave Technology system.

The key with all online marketing is never assume anything. While we bring 14 years of online marketing experience to the table, we use the data to tell the story and direct us to where the real opportunities lay in your marketplace. If you are currently ‘flying blind’ in your online marketing efforts and don’t know how to get real results, please fill in the contact form and a representative will contact you shortly.