Fractional CMO leadership.
For your next stage of growth.
Work directly with Steve Mills, bringing 30 years of experience in websites and digital marketing to your next stage of growth. Get senior direction backed by hands-on expertise in marketing, data and technology.
Building websites and marketing businesses since 1996. Melbourne-based, working across Australia.
For businesses with ambition—and a leadership gap to fill.
You have customers, capability and a team or agency doing the work. Now you need clearer direction, stronger coordination and a more useful view of marketing’s contribution.
Building & property
Connect market priorities, brand positioning and the considered journey from research to enquiry.
Explore Orbit Homes ↗
Building products
Connect product awareness, customer information needs and meaningful enquiry activity.
Explore ModWood ↗
Retail & ecommerce
Align acquisition, customer experience and reporting with the operational realities of retail.
Explore Salvos Stores ↗Strategy connected to real business outcomes.
A connected marketing picture.
& customer journeyMeasurementReporting & review
Illustrative view of the disciplines described in this engagement.
Connecting the entire marketing picture.
A three-year growth partnership bringing together ecommerce, measurement, reporting and acquisition for a national commercial kitchen equipment business.
From GA4 and Looker Studio to search, shopping, social and SEO, the work connected day-to-day marketing with wider commercial goals.
Explore the Industry Kitchens storyThe leadership to see the whole picture. The skills to put it into practice.
Fractional CMO
Senior marketing direction without adding a full-time executive. Align your strategy, investment, teams and partners around your business priorities.
Explore the fractional CMO partnership ↗Performance marketing
Hands-on Google Ads, social, email and programmatic campaigns. Connect acquisition, conversion and reporting to understand where your investment works.
Discuss campaign performance ↗AI & data systems
Make reporting more useful, prepare enquiries for follow-up and support content production with practical AI workflows and clear human review.
Explore practical AI applications ↗A clear path from ambition to action.
Understand
Audit your marketing, data and customer journey. Agree on what growth means for your business.
Connect
Bring your tracking, reporting and marketing systems together so decisions have a solid foundation.
Execute
Launch and improve campaigns, content and customer experiences around clear commercial goals.
Scale
Review performance, refine investment and keep your teams aligned as the business grows.
Senior thinking.
Personal accountability.
I started building websites and doing digital marketing in 1996. My career has since brought together search marketing leadership at WebSavvy, IT management at Marand and my own consultancy, Bluewave Technology.
Today, I help business owners make informed marketing decisions and put them into practice. You work directly with me, with a clear view of priorities, responsibilities and the next steps.
Marketing leadership.
Technical depth.
Experience since 1996.
From customer acquisition and measurement to practical AI, I connect the commercial brief with the systems and people needed to deliver it.
More about Steve ↗“Steve is humble, extremely responsive, makes decisions based on facts/qualitative data”
Leadership that connects the whole team.
Your business owner & leadership team
Business goals, commercial context and key decisions
Steve Mills · Fractional CMO
Marketing direction, priorities and coordination
Your internal team
Customer knowledge, day-to-day delivery and sales feedback
Your agencies & specialists
Creative, channels, websites and technical delivery
Know what working together looks like.
Explore an ongoing leadership partnership, a focused strategy engagement, or support through a transition. Each begins with an agreed scope and clear responsibilities.
Better questions. Clearer decisions.
When should you hire a fractional CMO?
A practical guide for business owners deciding whether their next marketing hire should provide execution, specialist expertise or senior leadership.
Read the article ↗How to evaluate marketing performance as a business owner
A useful marketing review connects investment, customer response and commercial outcomes—and makes the next decision clearer.
Read the article ↗Why more leads may not solve your growth problem
Before increasing acquisition spend, look at customer fit, the offer and what happens after someone enquires.
Read the article ↗Let’s talk about where you want to take your business.
Tell me what’s working, what’s holding you back and what you want to achieve. We’ll explore how Bluewave can help.